For SaaS, the website is the showroom which plays a significant role as the first entry point for any customer.
Because of the shift from selling to assisted buying, software as a service can be explained as a showroom business. Marketing plays a dominant role in sales assistance.
- The marketer will be attracting customers and encouraging them to take a trial.
- The salesperson will understand the customers based on the trial and match them to a specific product that is available in the store.
